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Skincare that feels as considered as it is effective.
Whether it's a routine question, an order, or a partnership - a real person will read it and write back thoughtfully.
Why Ethereal Touch
Born from a dermatologist's desk, not a boardroom.
Founder Dr. Aanya Rao spent a decade treating patients who were tired of routines that promised everything and irritated everything. In 2021 she began formulating in a small Bengaluru lab with a simple brief: fewer, better ingredients — each one earning its place.
Every formula is clinically backed, fragrance-optional, and tested on oily and acne-prone skin before it ever reaches yours.
What we hold
Clinically backed
Actives at levels shown to work in peer-reviewed studies — never fairy dust.
Radically transparent
Full ingredient lists, sources, and concentrations printed on every carton.
Gentle by design
pH-balanced and barrier-first, so nothing you use disrupts what your skin already does well.
Clinically backed ingredients, thoughtfully sourced.
From centella grown in the Western Ghats to lab-verified niacinamide, we trace every ingredient to its origin — and tell you where it came from.
What People Are Saying
I have been using your product vitamin face serum since 4 months. I have got very good results. All my pimple got cleared and my face also started glowing.
Ayush recommends this product
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I have been using your product vitamin face serum since 4 months. I have got very good results. All my pimple got cleared and my face also started glowing.
Ayush recommends this product
SHOP NOW >>
I have been using your product vitamin face serum since 4 months. I have got very good results. All my pimple got cleared and my face also started glowing.
Ayush recommends this product
SHOP NOW >>
I have been using your product vitamin face serum since 4 months. I have got very good results. All my pimple got cleared and my face also started glowing.
Ayush recommends this product
SHOP NOW >>
